Sr. Social Media Manager/Content Creator

LOCATION

Hybrid

JOB TYPE

Full-Time

SALARY

$75k-100k

KEY ATTRIBUTES
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  • Drive the Social Marketing strategy for the brand, including development and execution of all strategic social marketing plans, content creation, community management and engagement strategies.
  • Collaborate closely with the marketing cross functional teams (brand, influencers, digital marketing, partnerships, activations, retail, PR and brand) to design strategies to support campaigns and marketing initiatives. 
  • Translate strategies into tactical plans and ensure team deliverables align with strategies.
  • Define and manage goals and KPIs for influencer initiatives, ensuring they are being met and scaled, including awareness, engagement, reach and conversion.
  • Day-to-day oversight on all influencer initiatives, tracking progress against KPIs and identifying opportunities to scale.
  • Stay on the cutting edge of influencer marketing and bring disruptive new ideas or platforms to the table.
  •  Responsible for management of the editorial calendar, social content production, scheduling content, and quality assurance. 
  •  Serve as a key point of contact with creative agencies, influencers and content creators, providing strategic guidance, ideas and feedback during the content development process. Act as the conduit between the partners and internal stakeholders and responsible for quality assurance upon delivery of all final assets. 
  •  Work collaboratively with the copy, design and photography/video production teams to develop original, channel-specific content and execute marketing campaigns on our social media channels.
  • Create meaningful engagement and consistent conversation on social media through relevant and educational content which continues to resonate with our highly engaged audience.
  •  Identify whitespace opportunities to elevate & define distinct roles for content on each social platform to build brand equity. 
  • Monitor, measure and continually update best practices and analysis of performance through weekly reporting to executives, communicating strategy and progress of key performance indicators.
  • Collaborate with the paid digital team to help identify and leverage any paid social media opportunities.
  • Be on the pulse of social trends, competitive landscape, Gen Z culture and new social platforms to bring new ideas to the forefront.
  • Create a comprehensive social media brand guidelines book for all stakeholders to reference, adhere to and apply in all social media and influencer efforts.
  • Bachelor’s degree in business, marketing or related field required.
  • 8+ years of experience within the Influencer and/or social space.
  • Thorough knowledge of the social media marketing industry, strategies, and tactics.
  • Ability to assist in development of strategic social marketing plans.
  • Deep experience and knowledge on social platforms.
  • Strong analytical skills.
  • Proven experience in measuring, recapping ROI and replicating best practice conversion tactics.
  • Social media certifications a plus such as Meta Social or Meta Blueprint, TikTok Academy, YouTube Certified.

Candidates must be authorized to work in the United States without sponsorship.

Rambler Sparkling Water is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law

Rambler was founded by a couple friends in Austin, Texas who realized they might not be the only ones who felt like the sparkling water products on the shelves weren’t doing much for them. Turns out they were onto something, and Rambler was born. Now, Rambler is behind the bar at many of our favorite restaurants and on the shelves at our local grocers. Our headquarters are located on Austin’s East Side, steps away from downtown but without the whole parking hassle. We offer a highly competitive benefits package, paid time off, and the opportunity to work with our diverse and talented team. And don't forget all the free sparkling water!

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